Small-scale irrigation schemes provide a worthwhile livelihood for smallholder farmers, though those farmers struggle to obtain a guaranteed and consistent market for their produce. This article focuses on constraints and opportunities that different types of smallholder irrigation farmers in South Africa have in meeting requirements of fresh produce markets. It draws on findings from 94 household interviews, in-depth life histories, and in-depth interviews with stakeholders. The findings reveal that not all farmers are able to effectively market their produce, while not every smallholder is suited to the same type of market. Matching of smallholder characteristics with particular markets is thus necessary.